Digital Marketing Executive

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Digital Marketing Executive - Full-Time, Permanent

We are seeking a creative and results-driven Digital Marketing Executive to join our team. This role is ideal for someone with a passion for email and social media marketing, looking to contribute to a dynamic, growing brand in the skincare and beauty space.

Key Responsibilities:

Email Marketing

• Plan and execute email marketing campaigns, including newsletters, promotional content, and automation.
• Analyse performance metrics and optimise campaigns to increase open, click-through, and conversion rates.
• Segment mailing lists based on customer behaviour and preferences to deliver targeted content.

Social Media Marketing

• Manage and grow social media presence across platforms (Facebook, Instagram, TikTok).
• Develop and implement advertising campaigns tailored to each platform.
• Create engaging posts, stories, and videos in line with brand messaging.
• Monitor trends to adjust strategies and maximise reach and engagement.
• Respond to customer inquiries and comments professionally and promptly.
• Collaborate with micro-influencers to enhance brand visibility and drive sales.

Collaboration

• Work closely with the marketing team to align strategies with overall business objectives.
• Coordinate with content creators and graphic designers to maintain consistent branding.
• Contribute to team brainstorming sessions to develop innovative marketing campaigns.

Performance & Target Management

• Track and report on campaign performance and KPIs.
• Implement initiatives to achieve or exceed marketing targets.

Requirements:

• Minimum 2 years' experience in digital marketing, with a focus on email and social media.
• Proficiency in tools such as Mailchimp or Klaviyo.
• Strong communication skills, both written and verbal.
• Creative mindset with the ability to generate fresh ideas.
• Analytical approach to interpreting data and campaign effectiveness.
• Collaborative and proactive team player.
• Interest in skincare and beauty is an advantage.

What We Offer:

• Supportive and energetic team environment.
• Opportunities for professional development and growth.
• Generous employee and store discounts.

Schedule:

• Monday to Friday
• Day shifts
• 35 hours per week

Location:
On-site role - candidates should be able to reliably commute or relocate prior to starting.

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