Marketing Communications and PR Officer

Our client a large public sector organisation requires a Marketing Communications and PR Officer based in Newtownabbey.

Role: Marketing Communications and PR Officer

Rate of Pay: £21.34

Location: Newtownabbey

Hours: 22.2hours - 3 Days per week

Duration: 3 Months

Main duties/Responsibilities:

The Marketing Communications and PR Officer will contribute to the delivery of a full range of proactive marketing and communication functions across the Council to support the delivery of the Council's Corporate objectives

MARKETING COMMUNICATIONS

• Support internal business partners by preparing annual marketing, media and communication plans set against agreed budgets, providing value for money. to support departmental aims and objectives
• Develop, implement, manage and report on marketing campaigns to support the delivery of the annual marketing plan. This includes development of key messaging and content (including writing copy, co-ordinating photography, video and graphics), online and offline advertising and media coverage
• Maintain and update the Council website and provide support to the digital communications officers for social media messaging on an ongoing basis for responsible services areas
• Evaluate campaign effectiveness using a variety of metrics and prepare reports with appropriate recommendations
• Keep up to date with service, sales, usage, uptake data, specific trends and sector developments to inform your marketing communications plans
• Provide an out-of-hours on-call service on behalf of the Marketing Communications and PR Section e.g. media enquiries, emergencies and service disruption (on rotation).

PUBLIC RELATIONS & MEDIA

• Be pro-active and innovative in identifying, organising and maximising PR opportunities in support of Council services or initiatives.
• Manage media relations, acting as point of contact in handling external media enquiries, requests for PR assistance from internal customers and promoting positive news about the Council.
• Brief Council Officers and Elected Members on media issues to prepare for any media contact, including interviews
• Researching and drafting press releases/statements in line with agreed key messages and Council objectives
• Monitor on a daily basis local and regional media coverage and highlight any issues of interest to the Senior Management Team
• Monitor media activity and prepare media evaluation reports
• Develop and maintain an effective media database.

Essential Criteria:

• A degree in a relevant discipline e.g. Marketing, Communications, Business Studies or an equivalent level 6 qualification, as per the UK qualifications framework in a relevant discipline.
• Possess at least *2 years' experience in a wide range of Marketing and PR activities to include experience of the following:

Devising and implementing communication campaigns (both online and offline)

Preparing and producing publications

• 1 years' experience in public relations.

To be shortlisted for this role all applicants MUST meet the essential criteria. If you are interested please upload your CV to the link provided, and Christine Thompson will be in contact to confirm if you have been shortlisted.

Successful candidates may need to apply for an Access NI Certificate with Staffline regardless if you already have a valid certificate.