Digital Content Creator

Digital Content Creator

Staffline Ireland are recruiting on behalf of a leading retail group for a Digital Content Creator. The Digital Content Creator will manage and grow the social media presence across the department stores. The Digital Content Creator will also support the creation of engaging content for the website, ensuring a consistent brand presence across all digital touchpoints. The successful candidate will plan, create and deliver content that supports brand values, drives customer engagement and contributes to overall marketing performance.

Responsibilities:

• Develop and deliver creative, commercially focused social media strategies aligned to brand and marketing objectives.
• Manage day-to-day activity across social platforms, primarily Facebook and Instagram, tailoring content by platform and audience.
• Plan, create and publish high-quality multimedia content including photography, video, reels, stories, graphics and copy.
• Create and update engaging content for the company website, ensuring consistency in tone, messaging and visual identity.
• Use sales trends, insights and store priorities to inform content planning and performance improvement.
• Build strong relationships with internal teams, brand partners, influencers and community figures.
• Encourage and guide colleagues across departments to contribute to content creation.
• Manage and engage online communities, responding to comments and messages to enhance customer experience.
• Monitor, analyse and report on performance using tools such as Meta Insights, and Google Analytics, turning data into actionable recommendations.
• Stay up to date with social media trends, platform updates and digital best practices.
• Collaborate with Marketing, Buying, Store Management, Design and VM teams to support campaigns, promotions and seasonal activity.
• Design digital artwork where required and brief the graphic designer on additional artwork needs.
• Any other duties role may involve.

Person Specification:

• Proven experience in a digital marketing or social media role within a commercial environment.
• Strong knowledge of social media platforms, content formats, algorithms and best practices.
• Experience creating and managing website content using platforms such as WordPress or similar CMS.
• Confident in content creation, including photography, videography and editing, with experience using tools such as Adobe Creative Suite, Canva and CapCut or similar.
• Strong analytical skills, with experience interpreting performance data and applying insights.
• Excellent copywriting, proofreading and communication skills.
• Highly organised, proactive and able to manage multiple projects to tight deadlines.
• Strong proficiency in Microsoft Office (Word, Excel and PowerPoint).
• Full clean driving licence with access to own transport.

Desirable Criteria:

• Retail sector experience.
• 2 years' experience in a marketing-related role.
• Advanced photography skills or experience building websites.

The Rewards

The successful Marketing Manager will enjoy a competitive salary depending on experience.

Location

The Marketing Manager will be based in Coleraine.

To be considered for this position, please forward your CV to Ross McConville at Staffline Ireland by clicking on the APPLY button on this page and attaching your CV.

The Staffline Ireland Specialist Team is a dedicated division within Staffline Ireland, focused on providing Permanent, Contract & Temporary staffing solutions across; Construction, Engineering, Accountancy & Finance, Financial Services & Insurance, Health & Safety, HR, IT, Sales & Marketing, Senior Manufacturing, Procurement & Supply Chain & Medical, Health & Social Care.